Marketing Discussion|My homework helper

Posted: January 29th, 2023

250 words each discussion

– 2 references each discussion

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Discussion 1:

A recent story in the Philadelphia Inquirer described the development of a new pizza business called  Muncho  .  The focus of this story is the design of the company.  As explained in the article, the basis of this business is a mobile pizza oven in a van traveling through a city with half-baked pizzas in a refrigerator.  When the driver receives an order on the phone app, the driver pulls over and places a pizza in the oven (the pizza will take 6 minutes to finish baking).  The driver then drives to the location, cuts, boxes, and delivers the piping fresh hot pizza.  Because of the nature of the system, the pizza is at or above the market price.

Also, the delivery system has a limited delivery area within a city and a limited delivery time:  5 to 11 PM or until out of pizza in the fridge.

Now, when you first think about this business, one might say, “Hey, everyone will want this!”  But that is not necessarily the case.  Who would be the most likely group of people to use this service?  What characteristics would best describe these individuals?

Your task is to develop two market segments that you think are likely to buy a pizza from this retailer.  What do you think will be the three most important segmentation variables to use and why?  Create a name for your market segment, and give them a persona. Then identify which of those two segments you believe are most likely to purchase the pizza and support your answer.

 

 

 

 

Discussion 2:

How many of you still own a buggy whip?  What about a cabbage patch kid? Products experience what is referred to as a product life cycle.  Both of these products have journeyed through the product life cycle.  We have many products that are about to enter the decline stage of the product life cycle.  After reading the materials for this module and reviewing the information about the PLC, respond to the following question.

You are to identify two products.  The first product is a product that would be considered to be in either the introductory stage or the growth stage of the product life cycle.  The second product is to be a product that has entered the decline stage of the product life cycle.  For each product, identify the stage and state why you believe the product is in the stage.  Then provide one strategic action in terms of the marketing mix variables you believe the company that manages the product should do to extend the product’s life and state why.

 

SOLUTION

Two market segments that are likely to buy a pizza from this retailer are:

Segment 1: “Convenience Seekers” – These are individuals who are looking for a quick and easy way to get a hot, fresh pizza delivered to them. They are likely to be busy professionals, students, or busy families who don’t have time to cook or wait for a traditional pizza delivery. They are willing to pay a premium for the convenience of having a piping hot pizza delivered to them within a short amount of time. They are tech-savvy and likely to use a phone app to place their order. They are also likely to live within the delivery area of the business.

Segment 2: “Foodies” – These are individuals who are passionate about food and are willing to pay a premium for high-quality ingredients and unique, creative pizza toppings. They are likely to be adventurous eaters and are always on the lookout for new and exciting dining experiences. They are also likely to be food bloggers or influencers, and may use social media to share their experiences with others. They are also likely to live within the delivery area of the business and be willing to order during the delivery time window.

The three most important segmentation variables to use in identifying these segments are:

  1. Delivery area: This is important because the business only delivers within a specific area of the city.
  2. Delivery time: This is important because the business only delivers during a specific time window (5 to 11 PM or until out of pizza in the fridge)
  3. Willingness to pay a premium: This is important because the business charges a premium for its pizzas, which may not appeal to all consumers.

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