Case Study – Revitalizing a Brand|My homework helper
Posted: February 10th, 2023
Read the case study titled Revitalizing a Brand [PDF]. (attached file) Use the Internet to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Develop a PowerPoint Presentation with a minimum of 14 slides. The 14-slide minimum includes the title slides and sources slides. Please note that PowerPoint slides must include detailed speaker notes.
The PowerPoint slides should include the following information:
- A description of current marketing communication, identity, and brand position of Plaza Home Health Services.
- A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services.
- An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
- A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
- Use five sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Your submitted presentation should follow these formatting requirements:
- Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
- Sources slide(s) at the end of the presentation with five quality sources cited
- Speaker notes should be detailed and submitted with slides.
- Use clear bullet points with summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
- Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit Pexels for free stock photos and videos you may use in your presentation.
The specific course learning outcomes associated with this assignment are:
- Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies.
SOLUTION
Revitalizing a brand is the process of refreshing or rejuvenating the image and perception of a company or product. This can be done for a variety of reasons, such as to appeal to a new target audience, to stay relevant in a rapidly changing market, or to address a decline in sales.
Here are some steps to consider when revitalizing a brand:
- Conduct market research: Start by understanding your target audience and the current market trends. This will help you identify what needs to change and what should be kept the same.
- Assess the current brand: Take a look at your brand’s current image, messaging, and positioning. Consider what works and what doesn’t, and what could be improved.
- Develop a new brand strategy: Based on your research and assessment, develop a new brand strategy that will help revitalize your brand. This might include updating your logo, revising your messaging, and adjusting your brand positioning.
- Update your visual identity: A fresh and modern visual identity can help refresh your brand and attract new customers. This could include updating your logo, website, packaging, and other marketing materials.
- Communicate the change: Once you’ve made changes to your brand, communicate them clearly and consistently to your target audience. This will help ensure that your new brand is well received and understood.
- Monitor and measure success: Finally, track the success of your brand revitalization effort by monitoring sales, customer feedback, and other metrics. This will help you make any necessary adjustments and continue to improve your brand over time.
It’s important to approach brand revitalization carefully and thoughtfully, as a poorly executed effort can damage a brand’s reputation. Consider working with a branding expert or marketing professional to help ensure that your brand revitalization is successful.
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