Management Strategy|Essay pro

Posted: February 11th, 2023

Identify a popular business that has made decision about Vertical Integration & Diversification (500 words)


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One popular business that has made decisions about vertical integration and diversification is Amazon.

Amazon initially started as an online retailer but has since vertically integrated by acquiring companies in various industries such as grocery (Whole Foods Market), streaming media (Twitch), and cloud computing (AWS). This has allowed Amazon to control its supply chain, reduce costs, and increase its competitiveness.

Amazon has also diversified its business into areas such as advertising, hardware (Kindle, Echo), and fashion. This has allowed the company to reduce its reliance on its core retail business and tap into new markets and revenue streams.

In summary, Amazon’s decisions regarding vertical integration and diversification have allowed the company to become a dominant player in multiple industries and continue its growth trajectory.

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