Posted: February 14th, 2023
Strategic Plan
Prior to completing this assignment, review your prior research and course submissions related to the company you selected (ExxonMobil) for research in Week 2’s Environmental Scanning interactive assignment. Ensure that you have incorporated the feedback you received from your previous submissions. In your Final Project this week, you will pull the various elements you’ve created together to aid your creation of a Strategic Plan. From the perspective of an executive with the firm, your supervisor has tasked you with creating a strategic plan to grow the business over the next three years using this Strategic Plan Template Download Strategic Plan Template and here is an Plan using the template. Continue to access the Mergent University of Arizona Global Campus Library online database which offers company financials, descriptions, history, property, subsidiaries, officers, and directors and the Business Insights database. (View the Getting Started With Mergent Download Getting Started With Mergent and site. Documents for suggested methods of searching University of Arizona Global Campus Library databases generally as well as specific advice for searching these two databases).
Your strategic plan must be future-oriented and must
· Describe the company, the company’s history and its 4Ps (Product, Price, Place, and Promotion).
· Examine the company’s mission statement and assess its impact on the organization’s activities.
· Explain the current situation of the organization in the market (industry, market, and general environment analysis).
· Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for
o Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
· Summarize the results of your Environmental Scan and Porter’s 5 Forces.
o Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
· Assess the company’s international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
· Assess the financial performance and condition of the
· Operational budget: Research and assess the company’s operational budget.
· Assess the performance in terms of key performance indicators.
· In your analysis, be sure to include profitability ratios relevant to your analysis.
o Debt to Equity ratio
o Debt to Assets ratio
· Based on the data, evaluate the overall current financial condition of the company.
o Support your analysis by referring to the company data
o Create a three-year end trend analysis
· Assess how your Operational Budget analysis affects your three-year strategic plan.
· Recommend an organizational structure in terms of the organizational design as defined in Abraham (2012) section 2.6.
· Assess the impact of the strategic plan on the organizational culture.
· Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion.
· Recommend marketing positions and opportunities for growth in your strategic plan
· Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility
· Explain your plan to measure the success of your strategic plan
· Submit the Strategic Plan to the instructor.
The Final Paper
· Must be 10 to 12 double-spaced pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center’s site. Resource.
· Must include a title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
o For assistance on writing Introductions & Conclusions Links to an external site.as well as Writing a Thesis Statement Links to an external site., refer to the University of Arizona Global Campus Writing Center resources.
· Must use at least five scholarly and/or credible resources (including a minimum of three from the University of Arizona Global Campus Library) other than the textbook.
o The site. Table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
· Must document any information used from sources in APA style as outlined in the University of Arizona Global Campus Writing Center’s Citing Within Your Paper Links to an external site.guide.
· site. Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center. See the site. Resource in the University of Arizona Global Campus Writing Center for specifications.
Carefully review the site. For the criteria that will be used to evaluate your assignment.
Mission Statement
Kevin Sessions
The University of Arizona Global Campus
Eric Smithson
BUS 402: Strategic Management & Business Policy
February 13, 2023
Mission Statement
ExxonMobil Mission Statement
The mission statement of ExxonMobil provides the company with an overarching vision of the purpose and goals of the company. It states that the company is “committed to being the world’s premier petroleum and petrochemical company” and that it works to “improve standards of living” by providing “energy that is reliable, efficient, and affordable.” This statement serves as a guide for the company’s activities and strategies. For instance, ExxonMobil has developed various strategies to become more efficient and reliable in its energy production and distribution (Mirzayev,2022). It includes investing in new technologies, improving safety protocols, and increasing the company’s production capacity. These strategies align with the mission statement’s goal of providing reliable, efficient, affordable energy. ExxonMobil also works to improve living standards worldwide by investing in communities and engaging in philanthropic activities. It includes providing grants to organizations that help promote education, health, and economic growth. These activities are guided by the mission statement’s goal of improving living standards.
ExxonMobil’s mission statement is to be the world’s premier company in the petroleum and petrochemical industry. The company focuses on operating responsibly to achieve its premier global status. This mission statement addresses the four questions in the Hull article by effectively summarizing the company’s core values. These values focus on providing reliable energy sources while also considering the environmental and social impacts of the company’s operations. The statement emphasizes economic growth, a critical factor driving the company’s success. The statement also recognizes the importance of social development and environmental considerations, indicating a commitment to responsible practices that benefit both people and the planet. The mission statement reflects ExxonMobil’s commitment to innovation and sustainability (Singh & Misra,2022). By focusing on responsibly delivering energy, the company is signaling its dedication to developing new technologies and practices that are more efficient and sustainable than those used in the past. This commitment is evidenced by the company’s commitment to investing in renewable energy sources and actively participating in research on new energy sources.
ExxonMobil receives a 4-star rating based on its mission statement. Their mission statement emphasizes their commitment to safely and responsibly providing energy to the world safely and responsibly. They have a strong focus on innovation and sustainability, demonstrating their commitment to reducing emissions and increasing the use of renewable energy. They also emphasize their commitment to their customers and shareholders, ensuring their operations align with their values and beliefs. Overall, ExxonMobil’s strong mission statement reflects its dedication to providing energy while respecting the environment and its stakeholders, which justifies a 4-star rating.
References
Mirzayev, N. (2022). Corporate Social Responsibility In The Oil And Gas Industry. Network Intelligence Studies, (20), pp. 101–109.
https://seaopenresearch.eu/Journals/articles/NIS_20_2.pdf
Singh, K., & Misra, M. (2022). The evolving path of CSR: toward business and society relationship. Journal of Economic and Administrative Sciences, 38(2), 304-332.
https://www.emerald.com/insight/content/doi/10.1108/JEAS-04-2020-0052/full/html
SOLUTION
This prompt is asking for a comprehensive strategic plan for a chosen company. The plan should include a description of the company, an assessment of the company’s mission statement, a SWOT analysis, an evaluation of the company’s competitive position in the marketplace, an assessment of the company’s financial performance, operational budget analysis, assessment of key performance indicators, and core strategic goals for the company’s growth. Additionally, the plan should address organizational structure and design, impact on organizational culture, marketing positions and opportunities for growth, corporate social responsibility, and a plan to measure the success of the strategic plan. The final paper should be 10-12 pages in length, follow APA formatting, and include a separate references page. The paper should also include an introduction and conclusion paragraph with a clear thesis statement that indicates the purpose of the paper.
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