Posted: February 14th, 2023
1) Read Part 3 of The Digital Helix.
2) Explain in your own words what each key element in the digital helix means. There are 7 elements in total. You must write 50-100 words per each element to receive maximum points. Give examples of brands that are doing well in that category to enhance your answers.
This is the very last page we wrote for the book, but we think it is the first one you should read.
You have probably heard, read, or talked a lot about the idea of digital transformation, both inside and outside of your organization. Like other business and management ideas and terms, digital transformation may feel transient or hip, and you may think it will morph or converge into the general landscape of terms. While the phrase might have different meanings and connotations to you right now, you should recognize that digitally transforming is different from just adopting a digital view or adding digital technologies. This “trend” is now the foundation of how we change our thinking and behavior at the organizational and individual level. This begs the questions, Why should we care about digital transformation, and why now?
Answering these questions is critical to digital success. Thriving with digital transformation is about discovering, building, and even recreating the best DNA version of your organization. This requires a robust discussion about where you are and where you can go. It is about seeing how new ideas and processes can work together in a manner that might sound contradictory to many tried and tested historical approaches. It is about harnessing the immense promise and potential of technology by changing how your organization thinks and functions at all levels. It is also about giving customers and digital citizens what they want, even before they know they want it. Ultimately, it is about enabling individuals and organizations to reach their fullest potentials, now and in the future, by behaving and organizing in different ways.
We have all seen and experienced a significant amount of change in business in just the past decade or so. With Web 1.0, we were given the promise of access and speed to existing businesses or even new business models. With Web 2.0, we saw the ability to connect organizational elements together and deliver more. But digital transformation is different.
Whether it is Web 3.0, 4.0, or even 5.0, digital transformation enables you to be ready for these changes and many others as they come. It is the engine and the underpinnings that enable us to realize our full potential while providing exponential benefits and value to adjust and win in markets and worlds yet to be defined. Your only barrier is creating the right organizational DNA to unleash and maximize its capabilities.
Digital is here and transforming the world around us in new and faster ways than before. Therefore, we must recognize and embrace these changing moments or we will be overcome and left behind in this new world. The question is, Are you and your organization set up and equipped to thrive and reach your full potential or possibly even overachieve in the digital age?
This book is designed to give you the insights, frameworks, and stories to identify where you are and where you need to go. We have also included the tools to architect, design, and build the DNA needed to thrive with digital transformation, no matter where you are today. Enjoy the journey.
The Digital Helix is a framework developed by Arthur Hu and Deloitte, which outlines seven key elements for successful digital transformation. These elements are:
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