Dynamic Pricing – Strategies for Enhancing Profitability|Legit essays

Posted: February 15th, 2023

Dynamic pricing is a collection of pricing strategies used by firms and organization to enhance profits. You will begin by exploring pricing techniques that operate in the market in real time. Then you will explore how auctions are employed in the search to find the value of goods and services.
Consult the following video before getting started:

IN 5–7 pages…
Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.

  1. Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.
  2. There are many types of auctions, each with strengths and weakness at uncovering the real price/value of an item. Compare and contrast how each of the following uncovers value and provide a specific example of how each uncovers value:
    • The English auction and the Dutch auction.
    • The sealed-bid first-price auction and the Vickery Auction.
  3. Auctions are widely used. Analyze an actual auction employed by each of the following:
    • A state or federal government or an agency of a state or federal government.
    • A for-profit business.
    • For each, explain what type of auction is employed and how the auction solves the problem of finding the best price for the good or service.
  4. Read the Letter from Senator Warren to Fed on Wells Fargo FHC Status [PDF].
    • Explain how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division.
    • Include a recommendation on what type of auction might be used.
  5. Use five sources to support your writing, including one published within the last six months. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Your assignment must follow these formatting requirements: 
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The file submitted in Blackboard must be an MS Word document or a PDF document.
The specific course learning outcome associated with this assignment is:

  • Propose ways in which a company can use dynamic pricing to better uncover value and increase revenue.



Dynamic pricing is a strategy used by businesses to adjust prices for goods and services in real-time based on various factors such as supply and demand, time of day, and competitor pricing. This strategy aims to maximize revenue and profit by finding the optimal price point that customers are willing to pay while also taking into account the business’s costs.

Some examples of dynamic pricing techniques include surge pricing, where prices increase during periods of high demand, and personalized pricing, where prices are customized for individual customers based on their purchasing history and other factors. Another example is time-based pricing, where prices vary depending on the time of day or week, such as happy hour discounts at bars and restaurants.

Auctions, on the other hand, are a different type of pricing strategy that involve a competitive bidding process among buyers to determine the price of goods or services. In an auction, the seller sets a starting price, and potential buyers place bids until the highest bidder wins the item or service.

Auctions can take various forms, such as live auctions conducted in-person or online, silent auctions where bids are written on paper or entered electronically, and sealed bid auctions where bidders submit their bids privately. Auctions can also be used in various contexts, such as government auctions of surplus equipment, art auctions, and real estate auctions.

Auctions are often used to find the true value of a good or service in a market where demand and supply are uncertain or fluctuating. Auctions can create a sense of urgency and competition among buyers, leading to higher prices and potentially higher profits for the seller. However, auctions can also be risky for the seller, as they may end up selling their goods or services at a lower price than expected if there are not enough interested buyers or if the bidding is not competitive.

Overall, both dynamic pricing and auctions are pricing strategies that can be used to maximize profits and find the optimal price for goods and services in a constantly changing market.

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