Posted: February 18th, 2023
Managers at each level of the organization use a type of SWOT analysis to identify strategies that will best position the company to achieve its mission and goals. The first step in a SWOT analysis is to identify an organization’s strengths and weaknesses that characterize the present state of the company. The next step requires managers to identify potential opportunities and threats in the environment that affect the organization in the present or possibly in the future. When the SWOT analysis is complete, managers begin developing strategies. These strategies should allow the company to attain its goals by taking advantage of opportunities, countering threats, building strengths, and correcting organizational weaknesses.
Use the company and SWOT analysis you selected in Week 1 for this assignment.
Congratulations! You’ve been hired as a manager and have been asked to analyze the current status of your new company.
Review your company’s SWOT analysis and other available sources to evaluate the strategic needs of the organization within a changing global environment. Use the Wk 2 Apply Worksheet for your evaluation and the University Library Resource for additional guidance.
Note: This type of information is often found in the company’s annual report.
Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.
Define your chosen company and its industry.
Identify the mission and vision of the organization.
Mission | |
Vision |
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
Type of Plan | Description | Type of Manager |
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
Internal Factors | |
External Factors |
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
· Analyze your competitive advantages.
· Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
· If there is not another business, describe how what you’re doing is a unique product or service offering.
· Propose a competitive business initiative to address the unmet need.
· Create a high-level timeline and operational steps necessary to implement your solution.
Include a link to the SWOT analysis.
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SOLUTION
A SWOT analysis is a strategic planning tool that helps organizations to identify their internal strengths and weaknesses, as well as external opportunities and threats. By analyzing these factors, managers can develop strategies to address them and position the company for success.
The first step in conducting a SWOT analysis is to identify the company’s strengths and weaknesses. Strengths are internal factors that give the organization a competitive advantage and enable it to achieve its objectives. Weaknesses are internal factors that limit the company’s ability to compete and achieve its goals.
The next step is to identify potential opportunities and threats in the external environment that could impact the organization. Opportunities are external factors that the company can take advantage of to grow and succeed. Threats are external factors that could harm the company’s ability to compete and achieve its goals.
Once the SWOT analysis is complete, managers can begin developing strategies that leverage the strengths and opportunities, address the weaknesses, and mitigate the threats. The goal is to create a plan that positions the organization to achieve its mission and goals, while also staying competitive in the market.
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