Management Strategy |Legit essays

Posted: February 19th, 2023

Choose a popular company and analyze the growth acquisition of that company. 250 words


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One popular company that has experienced significant growth through acquisition is Facebook, Inc.

Facebook was founded in 2004 by Mark Zuckerberg and a group of fellow college students. Since then, the company has grown rapidly, both through organic growth and through strategic acquisitions.

One of Facebook’s most notable acquisitions was its purchase of Instagram in 2012 for $1 billion. At the time, Instagram was a popular photo-sharing app with around 30 million users. By 2021, Instagram had over 1 billion active users, and it has become one of the most popular social media platforms in the world. This acquisition allowed Facebook to expand its reach and dominate the social media landscape even more.

Another major acquisition for Facebook was its purchase of WhatsApp in 2014 for $19 billion. At the time, WhatsApp was one of the most popular messaging apps in the world, with over 450 million monthly active users. This acquisition allowed Facebook to expand into the messaging space and compete with other messaging apps such as iMessage and WeChat.

Facebook has also made a number of other acquisitions, including the virtual reality company Oculus VR in 2014, the facial recognition company FacioMetrics in 2016, and the customer service chatbot provider Kustomer in 2020.

Through these acquisitions, Facebook has been able to expand its reach into new markets and acquire new technologies and talent. However, the company has also faced criticism over its acquisition strategy, with some accusing the company of buying up competitors and stifling competition.

Despite these criticisms, Facebook’s growth through acquisition has been a major factor in its success, allowing the company to expand its user base, diversify its revenue streams, and stay ahead of its competitors.

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