Briefly discuss some specific business data that can be used to inform the decision of the sport organization’s expansion into an international|My essay solution
Posted: February 25th, 2023
be sure to include the following critical elements: Topic is MLB to Germany
I. Overview
In this section, you will continue to provide an overview of your chosen sport organization that you plan to pursue for your final project, its current state,
and the goal it hopes to achieve.
D. Briefly discuss some specific business data that can be used to inform the decision of the sport organization’s expansion into an international
market.
E. Provide a high-level description of potential sales and revenue growth opportunity that your target nation provides.
F. Determine potential costs associated with bringing this sport organization into the international market. For example, where would your
organization’s headquarters be located within the target nation? Where will games be played?
II. Sport Organization Analysis
In this part of the assessment, you will examine your sport organization by conducting a SWOT analysis and reviewing the results, which will then inform
future decisions and strategies for moving to new markets.
A. Conduct a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats of your organization.
B. Based on your SWOT analysis, describe the readiness of the organization to enter the market of your target nation.
III. Target Nation Analysis
Each nation has its own unique characteristics that must be considered before conducting business within it. In this part of the assessment, you will
analyze your target nation in order to best inform your approach to expanding your sport organization.
A. Analyze the current status of your target nation’s economy. How can this impact the success of your organization within that market?
B. Analyze the presence of the sport industry within your target nation; justify how your organization will fit within this industry.
C. Analyze political and policy challenges and benefits presented by your target nation to organizations joining its sport market.
should be 3 to 5 pages in length with double spacing, 12-point Times New Roman font, and APA formatting.
Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis
4-1 Final Project Milestone Two- Overview, Sport Organization Analysis, and Target National
Analysis
William Tanda
Southern New Hampshire University
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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis
Overview (Sections D, E and F)
My chosen organization is the NBA, more specifically I will be focusing on expanding
this organization in Japan. When it comes to international business there isn’t another sport
organization that does a better job of this than the NBA. The NBA doesn’t just force themselves
into different countries. They go to these countries and hold camps and do charity work and
ingratiate themselves with the people of that country and when NBA teams play pre-season and
regular season games there many people show up.
Another factor is the number of foreign players in the NBA and the countries that these
players are from want to see one of their own make it big in North America so generally they have
an audience in other countries already. The NBA continues to thrive internationally with the game
becoming even bigger as more players from overseas continue to make it into the NBA (i.e. The
Greek Freak, Joel Embiid, Ben Simmons).
Some of the business data that can be used to inform the decision of the NBA’s expansion
into Japan is that there is already a presence there. As stated earlier with the NBA having such a
large presence internationally, by default there will be many benefits to expanding. From the
sales of merchandise, people following the different teams and players through social media.
Whenever the NBA plays preseason and regular season games it sells out so you have the profits
from ticket sales and broadcasting rights. Even though Japan has its own basketball league (B.
League) it does not have the large following like the NBA does. The fact that the people of
Japan support the NBA more than their own league shows just how much the NBA would benefit
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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis
from expanding there. A growth opportunity for the NBA in Japan could be having events that
are exclusive to Japan and incorporates Japanese culture into these events so that they do not
accidently offend the culture there, which is something that is very important in countries such as
Japan. By doing this people there are more likely to participate in these events and are more
likely to go out of their way to purchase NBA merchandise for simply respecting their culture.
In addition, another idea for growth would be to create Japan exclusive merchandise with
designs that resemble Japanese culture. Incorporating Japanese culture into any events or
anything the NBA decides to do would very beneficial because of the importance of it in this
country.
The headquarters of the NBA would be located in Tokyo since that’s where the majority
of businesses in Japan are located and it is the largest city in Japan. Creating the headquarters
from scratch would be the best approach because this would allow the NBA to make sure they
have everything they need to be successful in this thriving city. The games would be played in
the current arena in Tokyo, Arena Tachikawa Tachihi, which is currently the home of one of the
Alvark Tokyo who play in Japans B. League. The NBA team would play here for the first couple
of years while they begin construction on their own arena.
Sport Organization Analysis:
SWOT Analysis:
Strengths:
History- our organization already has a presence in the international market across the
world.
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Running head: 4-1 Final Project Milestone Two: Overview, Sport Organization Analysis, and Target National Analysis
Relationship- the people of Japan currently follow out players on social media and
merchandise specific athletes’ merchandise and the merchandise of the NBA teams.
Knowledge-the people of Japan have knowledge of the NBA, its players, and the sport of
basketball itself. In addition, they also have their own basketball league.
Weakness:
Travel-NBA teams will have to spend a lot of time traveling to Japan for preseason
and/or regular season games.
Price of admission- the price to attend B. League games are cheaper than the price of
SOLUTION
I. Overview
Major League Baseball (MLB) is a professional baseball league in the United States and Canada. The league is made up of 30 teams, 29 of which are located in the United States and one in Canada. The league has been in operation since 1903 and has seen significant growth over the years. The goal of MLB is to continue to expand its global reach and introduce baseball to new markets. One potential market for expansion is Germany.
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