Principles of Marketing|My course tutor

Posted: March 4th, 2023

 

Instructions

Presenting your Marketing Plan.

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The specific instructions and requirements for the Oral Presentation include:
•    Professionally prepared slides
•    The PPT should be between eight (8) and 10 minutes in length
•    Assume you are presenting to a potential investor or lender – a professional business audience (your classmates)

•   Provide a voiceover for the PowerPoint Presentation. How to Make a Narrated PowerPoint VideoImage result for open in new page icon
This is a modified, condensed version of the Written Plan
•    Title slide
•    Introduction – 1 slide
•    SMART Model Objectives – 1 slide
•    Product/Service Description with Feature & Benefit chart – 2 slides
•    SWOT Analysis – 2 slides
•    Segmentation Analysis – 2 slides
•    Supply Chain Plan – 1 slide
•    Pricing Strategy (brief) – 1 slide
•    IMC – (number of slides may vary) Also include:
o    A Creative Brief for each distinct plan part
o    Examples/Samples of content/artwork/images
•    Summary – 1 slide
•    References (if applicable)

Marketing Plan Presentation Rubric Course: Principles of Marketing MKT-301-OL02

Product

Description Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

Description is

clear, well

defined and

communicates

the key

elements of

the product

and includes

objectives and

feature/benefi

ts.

/ 9

SWOT Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University

https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 2/7

SWOT Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

SWOT is

included in the

slides and has

all four

elements.

/ 9

Segmentation Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

Two segments

are described

using

demographics

and

psychographic

s.

/ 9

Supply Chain Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University

https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 3/7

Supply Chain Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

The supply

chain plan is

described and

is relevant to

the product

and plan.

/ 9

IMC Excellent 9 points

Very good 7 points

Good 4 points

Poor 2 points

Very Poor or Missing 1 point

Criterion Score

IMC activities

are described

at a level of

detail such

that the

audience can

connect them

to the project

objectives.

/ 9

IMC examples Excellent 9 points

Very good 7 points

SOLUTION

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The principles of marketing are the fundamental concepts and practices that guide marketers in the creation of successful marketing campaigns. These principles include: Customer Orientation: Putting the customer at the center of everything a company does. Understanding their needs, wants, and preferences is key to developing successful marketing strategies. Integrated Marketing: Developing and implementing a comprehensive marketing plan that integrates all aspects of the marketing mix (product, price, place, and promotion) to achieve business objectives.

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