Principles of Marketing|My course tutor
Posted: March 4th, 2023
Instructions
Presenting your Marketing Plan.
The specific instructions and requirements for the Oral Presentation include:
• Professionally prepared slides
• The PPT should be between eight (8) and 10 minutes in length
• Assume you are presenting to a potential investor or lender – a professional business audience (your classmates)
• Provide a voiceover for the PowerPoint Presentation. How to Make a Narrated PowerPoint Video
This is a modified, condensed version of the Written Plan
• Title slide
• Introduction – 1 slide
• SMART Model Objectives – 1 slide
• Product/Service Description with Feature & Benefit chart – 2 slides
• SWOT Analysis – 2 slides
• Segmentation Analysis – 2 slides
• Supply Chain Plan – 1 slide
• Pricing Strategy (brief) – 1 slide
• IMC – (number of slides may vary) Also include:
o A Creative Brief for each distinct plan part
o Examples/Samples of content/artwork/images
• Summary – 1 slide
• References (if applicable)
Marketing Plan Presentation Rubric Course: Principles of Marketing MKT-301-OL02
Product
Description Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Description is
clear, well
defined and
communicates
the key
elements of
the product
and includes
objectives and
feature/benefi
ts.
/ 9
SWOT Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 2/7
SWOT Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
SWOT is
included in the
slides and has
all four
elements.
/ 9
Segmentation Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
Two segments
are described
using
demographics
and
psychographic
s.
/ 9
Supply Chain Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
3/3/23, 9:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410062&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155592&g… 3/7
Supply Chain Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
The supply
chain plan is
described and
is relevant to
the product
and plan.
/ 9
IMC Excellent 9 points
Very good 7 points
Good 4 points
Poor 2 points
Very Poor or Missing 1 point
Criterion Score
IMC activities
are described
at a level of
detail such
that the
audience can
connect them
to the project
objectives.
/ 9
IMC examples Excellent 9 points
Very good 7 points
SOLUTION
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The principles of marketing are the fundamental concepts and practices that guide marketers in the creation of successful marketing campaigns. These principles include: Customer Orientation: Putting the customer at the center of everything a company does. Understanding their needs, wants, and preferences is key to developing successful marketing strategies. Integrated Marketing: Developing and implementing a comprehensive marketing plan that integrates all aspects of the marketing mix (product, price, place, and promotion) to achieve business objectives.
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