Posted: March 6th, 2023
Getting Started Exercises
Q.1 Please share what you learned from the getting started exercises.
Plz, Do find the attachments as well.
When the Competition begins, your decisions count! Additional tasks could include:
» Optional Homework Assignments » Peer Evaluations
See your Dashboard for complete information.
Login with your User ID and Password at capsim.com. Click on Capstone. Go to Getting Started and follow the steps that include:
» Reviewing the Rehearsal Tutorial » Opening the Capstone
Spreadsheet » Forming your company
The Course Road Map
Getting Started
Practice Rounds (if applicable)
Competition Rounds (if applicable)
Your instructor might include a Comp-XM exam. Go to the Course Page and choose Comp-XM. Follow the instructions on the Dashboard which include: » Decision making
using the Comp-XM
Spreadsheet » Board Queries (quizzes)
Go to capsim.com/register, follow the onscreen instructions and register into your Industry.* Create your User ID and Password.
*Your instructor may have given you an Industry ID Number. If not, you can locate your industry by using your school name/campus and either the course section number, start date or your instructor’s initials.
Registration
Table of Contents
SUPPORT TICKETS:
If you need assistance, please submit a support ticket. Login at capsim.com, click Capstone, then in the left menu, select Help > Support. If you have problems registering, send an email to support@capsim.com.
Team Member Guide
Management Tools
1
1 Introduction
Congratulations, you are now in charge of a multimillion dollar company. You manufacture sensors, which you market to other manufacturers. They put your products into the devices they sell. Your company was created when the government split a monopoly into identical competitors. As a monopoly, operating inefficiencies and poor product offerings were not addressed because:
• Increasing costs could be passed onto customers; and • Mediocre products would sell because customers had no
other choices.
Although last year’s financial results were decent, your products are getting old, your marketing efforts are falling short, your production lines need revamping and your financial management is almost nonexistent.
Competition in the post-monopoly era means you can no longer ignore these issues. If you do, competitors with better products and/ or lower prices will take your market share.
Sensors Are Everywhere…
Sensors are devices that observe physical conditions. For
example, the average cell phone contains dozens of sensors
that allow it to interpret touch, spatial orientation and
signal strength.
New sensor businesses are created every day in areas as
diverse as security, aeronautics and biomedical engineering.
You are in a business-to-business market, not a direct-to-
consumer market; the sensors your company manufactures
are incorporated into the products your customers sell.
1.1 The Industry Conditions Report
Each simulation industry is unique. As your simulation starts, the Industry Conditions Report, which is explained in Chapter 2, will outline the beginning business environment, including customer buying criteria.
The Industry Conditions Report is available from your
simulation Dashboard.
1.2 Management Tools
Here are the tools you need to run your company.
1.2.1 The Rehearsal Tutorial Think of the Rehearsal Tutorial as a driving school for the simulation. The tutorial will show you ways to steer the company, including how to:
• Invent and revise products; • Make marketing decisions; • Schedule production and buy/sell equipment; and • Ensure your company has the financial resources it needs for
the upcoming year.
The sample resources used for the Rehearsal, including its Capstone Courier (see below) and Industry Conditions Report, mirror those used in the actual simulation.
The Rehearsal is available from your simulation Dashboard.
1.2.2 The Capstone Courier Every round, you and your competitors will have access to an industry newsletter called the Capstone Courier. The Courier (described in Chapter 5) is an extensive year-end report of the sensor industry. It includes customer buying patterns, product positioning, public financial records and other information that will help you get ahead. In business, knowledge is power. If you want to evaluate your company’s performance or analyze your competitors, the Courier is the place to start.
Customer Survey Scores for each product (Chapter 3) can be found in the Courier’s Segment Analysis pages. These scores determine sales distribution. In general, the higher the score, the better the sales.
The Courier Reports “Last Year’s Results”
The Courier available at the start of Round 1 displays results
for Round 0, when all companies were equal just after the
monopoly’s breakup. The Courier available at the start of
Round 2 will display the results for Round 1. As the simulation
progresses and strategies are implemented, results among
the competing companies will begin to vary.
Company Departments
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1.3 Company Departments
The Rehearsal Tutorial and Chapter 4 discuss company activities. You have four main departments or functional areas:
• Research & Development, or R&D • Marketing • Production • Finance
Many simu
SOLUTION
From the getting started exercises, I learned that Capstone is a business simulation game that involves running a virtual company and making decisions to ensure its success. The game involves several rounds of competition, including practice rounds and competition rounds, where the decisions made by each team determine their success. The game also includes optional homework assignments and peer evaluations to enhance the learning experience.
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