Research three of the web analytics tools. Google Analytics 2. Moz Analytics 3. Clicky|My homework helper

Posted: March 6th, 2023

Research three of the web analytics tools discussed in Chapter 16. What type of information do they each analyze? What specific metrics do they provide? Is the manner in which they obtain the data ethical? Why or why not?

 

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Web analytics from chapter 16:

1. Google Analytics

2. Moz Analytics

3. Clicky

4. Crazy Egg

5. KISSmetrics

6. ClickTale

SOLUTION

1. Google Analytics: Google Analytics is a free web analytics tool provided by Google that can track and report website traffic, user behavior, conversion rates, and more. It analyzes data such as number of visits, time spent on the site, bounce rate, referral sources, conversion rates, and other metrics related to user engagement and behavior. Google Analytics obtains data by placing a tracking code on each page of the website, which collects data about visitors and their behavior on the site. This method of data collection is generally considered ethical, as long as the website discloses the use of Google Analytics and provides visitors with the option to opt-out of tracking.
2. Moz Analytics: Moz Analytics is a paid web analytics tool that provides insights into website traffic, search engine optimization (SEO), and social media. It analyzes data such as website traffic, keyword rankings, link metrics, social media engagement, and more. Moz Analytics obtains data through API integrations with third-party platforms such as Google Analytics, Facebook, and Twitter, as well as through its own proprietary data sources. This method of data collection is generally considered ethical, as long as the tool is transparent about the data sources it uses and obtains user consent to access their data on third-party platforms.
3. Clicky: Clicky is a web analytics tool that provides real-time data about website traffic, user behavior, and engagement. It analyzes data such as number of visitors, time spent on the site, pages viewed, bounce rate, and other metrics related to user engagement and behavior. Clicky obtains data by placing a tracking code on each page of the website, similar to Google Analytics. This method of data collection is generally considered ethical, as long as the website discloses the use of Clicky and provides visitors with the option to opt-out of tracking.