Posted: March 6th, 2023
Response to School Shooting
Educational Leaders have to be prepared not only to deal with crisis situations, but to communicate their decisions to the school community. Such responses can sometimes trigger a variety of responses from the community who may have their own opinions regarding how such situations should be handled.
This topic may trigger opposing and/ or passionate arguments. In this discussion you are asked to be respectful of the opinions of your classmates. If you feel the need to disagree, do so respectfully and acknowledge the valid points in your classmate’s argument. Acknowledge that others are entitled to have their own perspective on the issue.
Instructions:
After reading the article by WCNC Staff (2018):
1. Write 2-4 well-developed paragraphs, addressing the points below. Cite evidence from the reading or other scholarly sources.
○ Given what you have learned about responding to a crisis, what do you think the school/ school system did well?
○ How might the school/ school system have responded differently? ○ Was it appropriate for the superintendent to speak out on behalf of
the principal? Why or why not? ○ Any other thoughts after reading this article.
Remember to address this from a public relations perspective.
Reference
WCNC Staff (2018). CMS Superintendent: We Don’t Search Every Bag That Comes Into School. Retrieved from https://www.wcnc.com/article/news/crime/cms-superintendent-we-had-a-breakdown-as- parents-storm-butler-campus-after-shooting/275-609116338
Kowalski, Theodore (2011). Public Relations for Schools (5th Edition). Upper Saddle River, NJ: Pearson Education, Inc.
Chapter 3: Legal & Ethical Aspects
Chapter 9: Community Relations
Chapter 10: Media Relations
Chapter 13: Responding to a Crisis
Warner, Carolyn (2009). Promoting Your School: Going Beyond PR. (3rd Edition). Thousand Oaks, CA: Corwin Press.
Chapter 5: Media Relations
Chapter 11: Crisis Management
WCNC Staff (2018). CMS Superintendent: We Don’t Search Every Bag That Comes Into School. Retrieved from https://www.wcnc.com/article/news/crime/cms-superintendent-we-had-a-breakdown-as- parents-storm-butler-campus-after-shooting/275-609116338
Links to an external site.
Sanchez, A. (2018). Greendale Students Raise Their Voices, Saying High School Has Tense Racial Climate. Retrieved from https://fox6now.com/2018/10/22/greendale-students-raise-their-voices-saying-high-scho ol-has-tense-racial-climate/
Links to an external site.
Recommended (Optional) Reading Materials Gaydos, R. & Miles, F. (2018). Wisconsin High School Cheerleaders Received Awards for Biggest Breasts, Butt at Banquet. Retrieved from https://www.foxnews.com/us/wisconsin-high-school-cheerleaders-received-awards-for-b iggest-breasts-butt-at-banquet.amp Links to an external site.
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