What is a relational database and how does it support customer communications|Course hero helper

Posted: March 6th, 2023

Today’s organizations engage in a variety of e-business activities to enhance production, marketing, customer relations, and communications. It is important to understand the impact of each area of the e-business system to maximize a company’s operational effectiveness. E-business is more than conducting business via the internet. It involves a multitude of databases, networking technologies, web applications, software, and information systems security measures.

• What is a relational database and how does it support customer communications?
• What are the pros and cons of data mining?
• Explain the differences between an intranet and the internet.
• How does a LAN support business operations?
• Identify an information security process or application and why it is important to global businesses.
• Create a summary of e-business benefits and challenges and the potential impact on an organization

Tip: You will use a page or a little less to cover each item in the assignment list. If you follow this guideline, then you will have a 5-page final report.

Submit your Five (5) page proposal in APA format with at least 3 references. Please note that title page and reference page do not count as part of the five (5) page total.

Submitting your assignment in APA format means, at a minimum, you will need the following:

• Title page: Remember the running head. The title should be in all capitals.
• Length: 5 pages minimum
• Body: This begins on the page following the title page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

Grading Criteria

Points Possible

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

50

Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

40

Critical thinking: Position is well justified, there is logical flow, and examples are provided where appropriate.

40

Structure: Includes an introduction and conclusion and proper paragraph format and reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

20

Mechanical: No spelling, grammatical, or punctuation errors.

15

APA: Deliverable is cited properly according to the APA Publication Manual.

10

SOLUTION

A relational database is a digital system that organizes data into one or more tables with rows and columns, enabling users to efficiently store, manage, and retrieve data. A relational database management system (RDBMS) uses Structured Query Language (SQL) to create, read, update, and delete data in the database. Relational databases can support customer communications by storing and managing customer information, such as contact details, purchase history, and preferences, which can be used to personalize communication and improve customer experience.