Principles of Marketing|Course hero helper

Posted: March 8th, 2023

Reflect back on the first module. Look at how you defined marketing. Now, answer the following:
Has your perspective of marketing changed?

What three things did you learn that you did not previously associate with Marketing.

Be specific.

Discussion Rubric Course: Principles of Marketing MKT-301-OL02

Criteria Very Poor or Missing

Poor Fair Good Excellent Criterion Score

The

student

accurately

incorporat

es the

concepts

and

correct

terminolog

y from the

module

contents

/ 190 points

<10 (0)

Points

There is no clear evidence that the student has read the module content and applied it to the discussion or there is no student submission.

13 points

Section

Points

Possible 10 –

14 (13)

The student fails to refer to the key concepts and terms. There is minimal evidence the student has read the module content.

15 points

Section

Points

Possible 15-

16 (15)

The student may refer to the key concepts and terms but only partially integrates them into the discussion. There is evidence that the student read some portions of the content.

17 points

Section

Points

Possible 16-

17 (17)

The student refers to the key concepts and terms but may not integrate them fully into the discussion. There is some evidence the student has read the discussion.

19 points

Section Points

Possible 18-20

(19)

The concepts are clearly and accurately applied, integrated into the discussion and key terms are used correctly. There is clear evidence the student has read the module content.

3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University

https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 2/5

Criteria Very Poor or Missing

Poor Fair Good Excellent Criterion Score

Personal

observatio

ns and

critical

analysis

are

included in

the

posting

/ 190 points

<10 (0)

Points

Personal observations are lacking, there is no evidence of critical analysis or there is no student submission. There is minimal, if any, evidence the student has read the module content

13 points

Section

Points

Possible 10 –

14 (13)

Examples are weak or irrelevant. The student does not link observations to the module content. The instructor is unable to determine if the student has read the content.

15 points

Section

Points

Possible 15-

16 (15)

The student may provide observations but they are poorly supported or not fully relevant to the topic. There is minimal evidence that the student has read the content.

17 points

Section

Points

Possible 16-

17 (17)

The student may provide observations but they are

not fully supported

with examples.

There is some evidence that the student has read the

module content

19 points

Section

Points

Possible 18-

20 (19)

The student provides relevant observations and concrete examples of critical analysis of the topic. There is clear evidence the student has read the module content.

3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University

https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 3/5

Criteria Very Poor or Missing

Poor Fair Good Excellent Criterion Score

The

student

applies

concepts

from

previous

modules

and from

outside

sources

where

appropriat

e

/ 190 points

<10 (0)

Points

There are no references to learnings or concepts from previous modules, the student did not provide accurate and relevant outside sources where required or there is no student submission

13 points

Section

Points

Possible 10 –

14 (13)

There may be concepts noted from previous modules but they are not relevant or applied incorrectly. Sources are not credible or appear to be randomly selected to fulfill discussion requirement.

15 points

Section

Points

Possible 15-

16 (15)

Previous concepts may be noted but are not well linked or supported.

Sources may be inadequate or marginally credible.

17 points

Section

Points

Possible 16-

17

The student notes concepts from previous modules but does not link them well. External sources are provided but may not be well integrated. Sources are somewhat credible but there is room for improvement in selecting them.

19 points

Section

Points

Possible 18-

20 (19)

The student links concepts and terms from previous modules where relevant and provides multiple relevant external sources when required. Sources are credible. Sources are cited accurately. Note that strict adherence to APA style is NOT required.

3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University

https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 4/5

Criteria Very Poor or Missing

Poor Fair Good Excellent Criterion Score

Writing is

a at a

collegiate

level and

free from

grammar,

spelling

and

punctuatio

n errors

/ 190 points

<10 (0)

Points

Grammatical, spelling and punctuation errors are common, sentence structure and writing is below college freshman level or there is no student submission.

13 points

Section

Points

Possible 10 –

14 (13)

Grammatical, spelling and punctuation errors are common, sentence structure and writing is below college freshman level or there is no student submission.

15 points

Section

Points

Possible 15-

16 (15)

There is a one (1) point deduction for each grammar and spelling error. The instructor may make additional deductions for poor sentence structure and disorganized writing.

17 points

Section

Points

Possible 16-

17 (17)

There is a one (1) point deduction for each grammar and spelling error. The instructor may make additional deductions for poor sentence structure and disorganized writing.

 

SOLUTION

In the first module, marketing was defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The concept of marketing remains the same, but my responses may provide a broader understanding of marketing based on the first module’s content. Three things I learned that I did not previously associate with marketing from the first module are: The importance of conducting market research: Market research helps businesses to identify and understand their target market’s needs, preferences, and behavior. This information can help businesses to develop better products and services that meet their customers’ needs and create more effective marketing strategies.