Hypothesis Development Development |My homework helper

Posted: March 9th, 2023

Develop at least one hypothesis (i.e., an educated guess), which needs to meet the following criteria:

1. Your proposed hypothesis is related to marketing. For example, it can be related to an important or interesting marketing problem, contradictory marketing findings, or contradictory marketing ideas being promoted in the business or popular press or social media.
2. Your proposed hypothesis must include at least one mediator variable (i.e., mediating effect) or one moderator variable (i.e., moderating effect), in addition to the “independent variable” and “dependent variable.” Relevant information and examples (e.g., hypothesis development, mediator, and moderator) can be found at the end of this page or by searching online.
3. Please provide sufficient information to support your proposed hypothesis (e.g., theory, logic, observation, boundary conditions, etc.)

SOLUTION

Explanation: Social media influencers have become an integral part of marketing strategies for many brands. However, the credibility of these influencers is a major concern for consumers. If a social media influencer is perceived as credible, consumers are more likely to trust the product recommendations made by the influencer. Thus, it is expected that perceived social media influencer credibility would positively affect consumers’ intention to purchase products advertised by the influencer.