The Global Environment for Marketing|My course tutor
Posted: March 9th, 2023
2 Marketing Questions With Attached Videos For Reference
1. Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people
2. View “The Global Environment for Marketing.” As the marketer for Create Cookbooks, you have been tasked to expand the target market from a local to global presence. Currently, the company cookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience.
The Global Environment for Marketings – YouTube
SOLUTION
“Sales Management” video discusses the strengths and weaknesses of personal selling. The strengths of personal selling include the ability to customize messages for individual customers, provide detailed information and address specific needs and concerns of customers. It also provides the opportunity to build long-term relationships with customers. On the other hand, personal selling is a more expensive form of marketing communication, requires skilled personnel, and may not reach as many people as other forms of marketing communication, such as advertising or public relations. Sales managers can improve the overall performance of salespeople by providing training and coaching, setting performance goals, and providing feedback and incentives to motivate and reward salespeople.
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