Marketing Plan and Sales Strategy|Quick homework help

Posted: March 10th, 2023

Your task in this assignment is to create the final version of your plan. You will include all the previous assignments you have been working on and attach the financials.The key to this assignment is to use the feedback you have received throughout the course to polish your plan to the point that you could confidently show it to investors and potential partners or customers. Therefore, one new piece to include is a 1 page executive summary.
Reminders and Notes

• Your company, whether a startup company of your choosing or based on the snack food company scenario, will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year.

Part 1: Business Plan—Final

Notes

• The executive summary is a critical aspect of this assignment. Your ability to condense and highlight critical information about your chosen company to investors will determine whether they decide to invest in you and your company or not.

Instructions

In MS Word, construct a 10–20 page business plan in which you:

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1. Write a 1 page executive summary highlighting key aspects of each section of the business plan.
2. Incorporate feedback to produce a comprehensive business plan for the product or business. Specifically, you will be combining all of the previous assignments and revising them to build your business plan:
   • Week 3 Assignment: Company Overview and SWOT Matrix.
     • Be sure to include all the headings from the assignment.
   • Week 5 Assignment: Marketing Plan and Budget.
     • Be sure to include all the headings from the assignment; the budget part of this assignment will be addressed in Section 2.
   • Week 8 Assignment: Operations, Technology, Management and Organization, and Social Responsibility Plan (With Financials).
     • Be sure to include all the headings from this assignment; the financials part of this assignment will be addressed in Part 2.
   • The written section of the financials from the Week 8 discussion thread.
     • Be sure to include any financial information that will help to convince the investors.

** ALL PREVIOUS ASSIGNMENTS ATTACHED*

Company Name and Product

Yummy-Yummy Incorporation is a fast-food business that seeks to increase the well-being of persons in the market. The fast-food company will deal with organic products that can be prepared and sold in fast-food outlets across the country. Yummy-Yummy limited will focus on offering the market organic fast-food meals that top-notch chefs make. The foods will be made from different vegetables from different countries. Products will be outsourced from other locations, and the products sold will be given names per the country of origin.

Mission Statement

The overall mission for Yummy-Yummy limited is to “Serve delicious, organic foods to all the clients in the most convenient manner.” A fast-food business is all about service. Service to its clients, employees, and all other stakeholders. The company needs to serve all customers and non-customers as this will bring the essence of being there for all persons. The business also has organic foods. Organic foods will ensure that people get the proper feed which will also boost the health and well-being of persons who wish to eat fast foods.

Trends in the Industry

Fast-food businesses rely on many components to remain competitive in the industry. Firstly, the business will have to ensure that it has kept proper designs that will make clients feel comfortable. Moreover, the fast-food business is digitizing its operations to ensure all operations are automated. However, they will have to employ personnel who will control these operations and ensure service delivery. The fast-food business is growing exponentially and the Coronavirus pandemic has resulted in healthy lifestyles among people. People are looking into foods that can be easily carried to the workplace and make them feel satisfied at the same time. Vegetarian fast-food businesses are increasing over the years as the demand for vegetarian food is on the rise (Bakaloudi et al., 2021).

Strategic Positioning

Yummy-Yummy Incorporation works to ensure a quality-based positioning strategy. Quality is supreme in all business elements and customers will always jump for quality above quantity. The fast food business is there to ensure that clients get delicious food. Delicious vegetarian food is its specialization. Through this, the business will get to attract a number of its clients as they will be quality-oriented (Iyer et al., 2019). The quality of the foods will also brand the organization and become its unique selling point.

Distribution Channels

The Yummy-Yummy corporation will sell its products in a restaurant where people will come and take their orders. The business will apply automated systems where clients register using mobile phone numbers. Clients will make their orders and wait at least ten minutes for them to be prepared and packed. Afterward, the client will receive a notification on their mobile phones that their order is ready. The company will also have an online platform to accept orders from its clients and make deliveries using platforms such as Uber (Saad, 2020). A client will choose one product from the menu offered on the website and then select the destination for the products to be delivered. This method will only apply to the clients within a hundred-mile radius of the hotel as it will expand its limits upon developing other sub-branches. Yummy-Yummy limited will also have several ways of creating products that are customer friendly.

SWOT Analysis

The information below represents the SWOT analysis for Yummy-Yummy Limited. A SWOT analysis is a technique used in assessing the business portfolio in terms of its strengths, weaknesses, opportunities, and threats. This tool helps determine Yummy-Yummy fast food in terms of what the organization will be good at, what makes the business operations fall, the opportunities in a stall in the industry, and the threats in the market. This will be useful in making proper business strategies to maximize growth and development in the organization and n the industry. Information indicated in the SWOT analysis has been derived from research on how fast food businesses operate, the challenges they face, and the opportunities in the present moment (Galtsova, Pulina & Holovko, 2020).

Marketing Plan and Sales Strategy

Target Market

Yummy-Yummy incorporation is a fast-food business that will be set up across the USA. The company will deal with organic products that will be prepared and sold in the fast-food centers in the country. Yummy-Yummy will be classified under the fast-food and retail business.

Yummy-Yummy enterprise seeks to have clients who are young working-class persons. These persons are either working or students on campuses. These students will want a snack they can take and return to work in no time. The business seeks to have clients who are able to ensure that there is an efficient and effective class in their dishes. These working-class persons will have an annual income median of $45,000. Most of the expected clients will be a mixture of who will come and have some time off in the organization. These young men and women will have a lavish lifestyle and want to consume organic products in the market. These people will want to ensure that they can consume fast food products that are non-cancerous and helpful to the body. These customers will purchase the products during lunch hours and during the weekend hours. Customers will want to choose qualitative work over quantity. These customers will be aged 25-34.

Demographic Description

Yummy-Yummy limited will work with clients who are aged between 25 and 34 and these persons will have annual incomes of $35,000 to $55,000. These people will be working and have their four-year degree courses. There are other clients who will be students in colleges.

Geographic Description

The business will be set up in Texas and will be located in the business center. The location will enable the business operations to be as effective as possible as these students and the working clas persons will access the classes with ease. Moreover, there is a need to ensure clients can place their operations in business environments that will tap uncovered markets and increase the business’s potential to add value to itself and others. The business center will be in the urban region with many clients.

Lifestyle Description

The customers will mainly shop in regional malls and shopping centers. They will also want to have hangouts and outdoor activities and will want packed lunches and snacks, which they will easily access at Yummy-Yummy corporation. These customers will mainly use the trains and busses to commute, and this will make business operations easy as they will pass by the location and have a meal. These people will want to have a lavish lifestyle while eating healthy foods as a large part of the group will be conducting exercises in the form of going to the gym and morning runs.

Psychographic Description

Yummy-Yummy choice of clients is mainly trendsetters and fun seeking. This group of young individuals will always want to try out something new and give their reviews on social media platforms. In many occasions, these are the people who will market the products as they will inform their clients using these platforms on the products. They will use the social media platforms to send reviews concerning the product and how the product will be marketed in the society.

Purchasing Pattern Description

Customers will make purchases in the course of their breaks, which implies tea breaks, lunch hours and evening hours will be mostly busy for the clients. The clients will also want to buy the products in person as they serve these meals to the people in need of them. Clents will make their purchases using debit cards, which is more friendly than carrying cash. The business will be busy all week-days and have limited purchases during the day.

Buying Sensitivities Description

Customers are more focused on the quality of the organization. Quality is one of the most feasible element in the organization.

Market Competition

Main competitors in the market include Java, Mc-Donalds and Beef Burger. Yummy-Yummy incorporation will offer qualitative products to its clients. This will ensure clients will always want to get more from the organization.

Value Proposition

Yummy-Yummy Incorporation seeks to create vegetarian foods that are purely organic to ensure customers get maximum satisfaction from the products. The corporation wants to ensure that there are proper elements that exists in foods that will be of great value and eliminate issues to do with chronic illnesses brought about by junk foods.

SOLUTION

Executive Summary

Yummy-Yummy Incorporation is a fast-food business that seeks to provide delicious, organic fast food meals to customers. Our mission is to serve all clients in the most convenient way while promoting health and well-being. Yummy-Yummy will outsource products from various countries, ensuring that the meals offered have a unique taste, and the products sold will be given names per the country of origin. Our SWOT analysis shows that we have a unique selling proposition with a growing demand for organic fast food meals. Our marketing plan highlights the strategies we will use to reach our target audience and increase brand awareness. Our operations and management plan outline the measures we will take to ensure our business runs smoothly and efficiently. We will also promote social responsibility by ensuring sustainability practices and giving back to the community. Our financial plan shows the projections for the first two years, with a goal of reaching $1 million in sales by the end of the second year.