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Posted: December 15th, 2023

1. Why and when would you want to use ANOVA in marketing research?
2. The measure of central tendency discussed in this chapter is designed to reveal
information about the center of a distribution of values. Measures of dispersion provide
information about the spread of all the values in a distribution around the center values.
Assume you were conducting an opinion poll on voters’ approval ratings of the job
performance of the mayor of the city where you live. Do you think the mayor would be
more interested in the central tendency or the dispersion measures associated with the
responses to your poll? Why