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Posted: December 15th, 2023

1. What are the theory, definition and the model of Venture Philanthropy (VP)? How
does a business adopt this model of philanthropy as a business strategy? You may
refer to Internet resources to do some secondary research to understand what VP is all
about.
2. Discuss RJIO by applying to its context, the Venture Philanthropy philosophy. Why is
it that competitors in the telecom sector did not venture into where RJIO tread, in a
proactive manner? It was only after RJIO’s entry, were they forced to change!
3. What was the motivation of Mr. Mukesh Ambani to roll out RJIO in the manner that
he did?
a. Given the lofty values described in the case, why is it that historically RIL has
been seen as a profit maximising company?
b. What must RIL do to erase the past baggage of being perceived as a
mercenary, ‘profit above all’ else image? ‘
c. Is there a real change of heart of the top management of RIL, or is it just a
façade to continue to maximise profits?
4. What lessons do we learn from the case on handling the paradox of stakeholder
responsibility and shareholder responsibility?
5. What is the value that the consumer derives from RJIO’s ‘altruistic’ offerings?
6. Can the Jio model be replicated by other telecom providers?
7. What is the future progression of RJIO?