Posted: December 15th, 2023
Purpose of this assignment: To help you think through and better understand the Marketing Environment: Segmentation, Targeting, and Positioning (STP).
Assignment Instructions:Compose value proposition statements for Starbucks Coffee and Levi Strauss jeans. Each value proposition should crystallize what the brand offers consumers and should serve as a clear mission statement for all subsequent STP marketing efforts.
Place an order in 3 easy steps. Takes less than 5 mins.