How would you characterize China’s market for online search and related services? 

Posted: January 16th, 2023

based on case google in china, write a 2500 words report, answer 5 questions:

How would you characterize China’s market for online search and related services?

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Why was Google initially attracted to China? What changed its perspective?

Should companies like Google conform to the Chinese government’s expectation

regarding privacy, censorship, and distribution of information?

What advantages does Baidu have over Google in the Chinese marketplace? How

might Google overcome those advantages?

What recommendations would you make for Google in China going forward?

SOLUTION:

Introduction Google is one of the world’s largest and most popular search engines, but it has had a complicated relationship with the Chinese market. In this report, we will examine China’s market for online search and related services, the reasons why Google initially entered the Chinese market, the factors that led to Google’s decision to withdraw from the Chinese market, and the challenges and opportunities that Google faces in the Chinese market today. We will also analyze the strengths and weaknesses of Google’s main Chinese competitor, Baidu, and provide recommendations for Google going forward.

China’s Market for Online Search and Related Services China is the world’s largest market for online search and related services, with over 800 million internet users. The market is highly competitive, with several major players vying for market share, including Baidu, Sogou, and Qihoo 360. However, Baidu is by far the dominant player, with a market share of over 70%. The Chinese search market is driven by mobile search, which accounts for over 90% of all search traffic, and by the growing number of…..